NintendoWiiFitPlus_NewMom

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Nintendo Wii Fit Plus
Working Mom

Wii Fit Plus caters to the working mom in the latest campaign from Goodby, Silverstein & Partners. Directed by Smuggler’s Stylewar, the spots constructed individual sets that navigate through a fast-paced version of a working mother’s day, incorporating the Nintendo Wii Fit Plus among the busy action. MassMarket completed visual effects on both spots for this Nintendo campaign. Watch her prepare breakfast, work meetings, grocery shop, and most importantly, work out with her Nintendo Wii Fit Plus.

Credits * Click to expand

  • Client

    Nintendo Wii Fit Plus

  • Spot Title

    Working Mom, New Mom

  • Agency

    Goodby, Silverstein & Partners

  • Production Company

    Smuggler

    Director

    Stylewar

  • Editorial Company

    General Editorial

  • Post Production Company

    MassMarket

    • Visual Effects Executive Producer

      Christine Schneider

    • Visual Effects Producer

      Blythe Dalton

    • Lead Flame

      Thibault Debaveye

    • Flame Artists

      Sarah Eim, Alex Kolansinski, & Phil Ineno

    • Roto Artists

      Krystal Chin, Victor Rodrigues, Jeff Kim, & Scott Baxter

    • Previz Artist

      Austin Bonang & Dan Heder

    • Assistant Producer

      Cally Morton

    • Desktop Compositor

      Rachel Keyte