MassMarket and BBDO New York collaborated on AT&T’s “Warming Up,” featuring Olympic swimmer Ryan Lochte as he crosses the Atlantic en route to London, overcoming one obstacle after another.

To bring his journey to life, live action and photoreal CG were combined with stunning precision to create both above and below water environments. MassMarket meticulously executed the VFX for the spot and insured that the end result was worthy of gold.