Initiating Kraft Lunchables’ “Never Be Bored Again” campaign, production company Green Dot and agency McGarry Bowen joined forces with MassMarket to kick off Kraft’s largest giveaway ever. Kids are given the opportunity to win a variety of prizes, including a game room, treehouse and a basketball court.
The spot was shot on location in South Africa, with VFX under the watchful eyes of Kim Stevenson. MassMarket modeled, lit and composited the parachutes to match the practical elements throughout the spot and multiplied them using CG and compositing. The tree house structure, featured as one of the grand prizes, was created entirely in CG.