Actor Dean Winters demonstrates how the combination of a deer caught in the headlights and cut-rate insurance can quickly become Mayhem.
It’s no secret that Leo Burnett took a risk when they inserted Winters’ character alongside the fixture of Dennis Haybert’s voice, but that risk has turned into another one of the agency’s iconic campaigns. The campaign’s popularity has changed it into something more like the insurance products Allstate sells, a hedge against the ups and downs of the market.
For this iteration, MassMarket continued the campaign with Epoch director Phil Morrison.
Mayhem is everywhere. Protect yourself.