ESPN “Born Into It” wins at the CLIOs! The spot took the Gold for TV/Cinema Campaign and Silver for Single Entry TV/Cinema in the Film category. Along with Director Stacy Wall, Wieden + Kennedy New York and production company, Imperial Woodpecker, MassMarket brought the Pukka Pie to the party for this satirical comparison between two…

“Trash Mirror” is a mechanical sculpture comprised of 500 pieces of variously colored trash collected from the streets of New York. As individuals interact with the surface, a series of computer activated motors cause the objects to open and close. Created by interactive artist Daniel Rozin, “Trash Mirror” is reflective of the notion that we…

Every 59-year-old deserves a life changing makeover. MassMarket came together with Saatchi & Saatchi NY and Anonymous Content Director, Brian Billow, on the latest campaign for one of Kraft Foods’ chillest characters, Kool-Aid Man. Through multiple motion and lighting tests, MassMarket created a stylized but lifelike CG character who lives in the real world and…

Check it out – ESPN “Born Into It” is in the running for the CLIOs Television/Cinema category! MassMarket, Wieden + Kennedy New York and Imperial Woodpecker director, Stacy Wall, created this satirical spot, comparing two dedicated footy fans and show how support for your team is more than just a sport. Winners of the 2013…

The swift advancements in 3D printing have influenced all corners of global industry, from novelties like proportional, lifelike miniatures to food (yes, food) and pretty much everywhere in between. Introducing InMoov — a open source project from French sculptor, Gael Langevin, that allows anyone with a 3D printer to construct, piece by piece, their own…

This ain’t your grandmother’s record player. After almost three years in development, Japanese designer, Yuri Suzuki, has released a project that is resonating around the globe. “The Sound of the Earth” is part record player, part mobile art sculpture and all parts awesome. Each country on the ‘map’ is engraved with a different sound recorded…

Originating in the 70s, “The Centrifuge Brain Project” is a study conducted by the Institute for Centrigufal Research on the effects of kindergarten amusement park rides and the impact they have on the learning curve of 4-year-old children. It is also an entertaining, fictitious documentary. Directed by digital artist, Till Nowak, TCBP is the latest…

It’s getting hard to tell if VFX shops really want to be VFX shops or if they’re trying to be… something else. There’s a lot of emphasis on diversity and breadth, but we’ve decided to go a different direction. We’ve decided to invest in depth. The spaces have been redesigned. The infrastructure continues to be…

Constructable, an interactive drafting table, is the marriage of a laser cutter and a 3D printer. Created by Stefanie Mueller, Pedro Lopes and Patrick Baudisch at the Hasso Plattner Institute, this project allows users to interact directly with the laser cutter by drafting directly on the workpiece. Using a camera mounted from above the table,…

State of Flux DanceFilm Company and poet Anna Mae Selby set the mood for an artistic installation, “A Study of Who.” The collaborative effort depicts the five stages of grief. Designed and produced by Nocte Studio, the unsettling scenography, angular dancing and sound-reactive pulsing lights add to the overall tension and passion of the piece….